our philosophy
At Little Toy Tribe we believe childhood is made for exploring, imagining and discovering through play. Our philosophy centres around nurturing curiosity, encouraging creativity and giving children the freedom to learn, grow and discover the world around them in their own unique way.
We're a little different from a traditional toy store, every product in our collection is thoughtfully chosen for its quality, versatility and ability to inspire meaningful play. We love toys that spark curiosity, encourage creativity and grow alongside children, offering new possibilities as their imaginations develop.
We're a little different from a traditional toy store, every product in our collection is thoughtfully chosen for its quality, versatility and ability to inspire meaningful play. We love toys that spark curiosity, encourage creativity and grow alongside children, offering new possibilities as their imaginations develop.
How Little Toy Tribe Began
Little Toy Tribe was founded in 2019 by husband-and-wife team Alison and Dion, inspired by our own family's love of play.
Before becoming a mum to our two daughters, I worked as an Early Childhood Educator, where I developed a passion for childhood development and the important role play has in learning.
Becoming a parent only deepened that passion, as we watched our own girls explore, create and discover the world around them.
Our journey began with our growing collection of Grimm's wooden toys, which quickly became favourites in our home.
Dion discovered a particular love for creating elaborate ball runs, sculptures and constructions, and we began sharing his creations on Instagram through @grimms_creations.
What began as a creative hobby soon connected us with families and play enthusiasts around the world.
In 2019, Dion was invited to join the Grimm's team at the Nuremberg Toy Fair in Germany. This incredible experience helped turn our dream of opening a toy store into a reality.
Later that year, Little Toy Tribe began in a spare room of our family home and grew into a much-loved local toy store, eventually welcoming families into our beautiful shop in Wynnum, Brisbane.
Throughout the years, we've had the privilege of helping families discover new ways to play, find thoughtful gifts and create special childhood memories.
Today, Little Toy Tribe has returned to its online roots, continuing to share our carefully selected range with families across Australia.
While our business has evolved, our purpose has remained the same throughout as we continue to inspire play and help customers discover toys that will bring joy to their family for many years to come.
Before becoming a mum to our two daughters, I worked as an Early Childhood Educator, where I developed a passion for childhood development and the important role play has in learning.
Becoming a parent only deepened that passion, as we watched our own girls explore, create and discover the world around them.
Our journey began with our growing collection of Grimm's wooden toys, which quickly became favourites in our home.
Dion discovered a particular love for creating elaborate ball runs, sculptures and constructions, and we began sharing his creations on Instagram through @grimms_creations.
What began as a creative hobby soon connected us with families and play enthusiasts around the world.
In 2019, Dion was invited to join the Grimm's team at the Nuremberg Toy Fair in Germany. This incredible experience helped turn our dream of opening a toy store into a reality.
Later that year, Little Toy Tribe began in a spare room of our family home and grew into a much-loved local toy store, eventually welcoming families into our beautiful shop in Wynnum, Brisbane.
Throughout the years, we've had the privilege of helping families discover new ways to play, find thoughtful gifts and create special childhood memories.
Today, Little Toy Tribe has returned to its online roots, continuing to share our carefully selected range with families across Australia.
While our business has evolved, our purpose has remained the same throughout as we continue to inspire play and help customers discover toys that will bring joy to their family for many years to come.
Meet the little toy Tribe team
Little Toy Tribe has always been a family business at heart, and we're incredibly fortunate to have Nicola as part of our journey.
Nicola first joined us when Little Toy Tribe was operating from our family home, and over the years she's become an invaluable part of the business.
As we've transitioned back to operating online, Nicola has taken on more of the day-to-day running of Little Toy Tribe, helping to keep everything organised and running smoothly.
From carefully packing your orders and managing stock to assisting with customer enquiries and all the little details behind the scenes, Nicola plays an important role in making sure everything runs smoothly.
Together, we remain a small, dedicated team who genuinely love what we do.
Thank you for supporting our little tribe
Every order, kind word, recommendation and returning customer means so much to us. As a small family-owned business, we're incredibly grateful for the wonderful community that has grown alongside Little Toy Tribe over the years. What started as a little dream has become something so much bigger than we ever imagined, and it's all thanks to families like yours who continue to support us.
Whether you've been with us since the very beginning or have only just discovered Little Toy Tribe, thank you for choosing to shop small and for allowing us to be a little part of your family's childhood memories.
Whether you've been with us since the very beginning or have only just discovered Little Toy Tribe, thank you for choosing to shop small and for allowing us to be a little part of your family's childhood memories.
